Sound City are delighted to announce the artists performing at MU:CON (26th - 28th September) and Zandari Festival (29th September, 30th September, 1st October), South Korea’s most important industry events.  



Sound City announce artists selected to perform at South Korea's leading music showcases, Zandari Festa and MU:CON

Sound City are delighted to work with Zandari Festa and MU:CON to host official showcases of British artists at Asia’s key showcase festivals showcases in Seoul from ….. September to …. October. 

Zandari Festa, South Korea’s largest music showcase festival, takes place in Hongdae, the epicenter for youth culture in Seoul. MU:CON is one the largest music conference & global music showcases in Asia, including networking programs to stimulate artists' global expansion and music business.

Sound City is the UK’s leading independent festival for emerging talent and is recognised as a market leader in championing new British music and business talent on a global platform.  This initiative is supported by Arts Council England and British Council. 

Sound City Korea in 2015 and 2016 resulted artists receiving incredible response from audiences and industry alike with Yorkshire act I Set The Sea on Fire have securing an exclusive licensing deal for one year with the Leeway label in Seoul, with an automatic renewal option.  This year they will return to Zandari Festa to capitalise on the opportunities they made last year. 

Liverpool band She Drew the Gun negotiated a licensing deal with Chilli Music label in Korea, and with Friendly Fire Records, based in the US, both of which they attribute to having been part of Sound City Korea. 

Bookers who saw the artists have a combined audience reach of 3.2 million across markets including China, Korea, South Korea, Thailand, Mongolia, Russia, Germany, Spain, Serbia, Denmark.  The showcases will unlock a total industry spend of $146k USD on the artists (the hub evaluation)

Building on the successes of 2015 and 2016, this year Sound City will showcase of some of the most exciting new English artists.  Sound City have received an incredible amount of applications from artists which have been carefully reviewed by a team of curators as well as leading music organisations PRSF, Generator, DMF Digital, PledgeMusic and Sentric Music. 

CEO of Sound City, Dave Pichilingi comments “We’re proud to be returning to Seoul for the third time, taking some of England’s most exciting and diverse music creators to Zandari Festa and MUCON to make an impact on what is a very hungry and dynamic music market”

He adds “Sound City are grateful to Arts Council England and British Council for their support for ‘Sound City Korea’ at Zandari Festa and MUCON.”

Acts taking part in the Sound City Korea initiative this year are:

African Boy

Born Olushola Ajose in southeast London to Nigerian parents, it’s not hard to spot the impact his Nigerian heritage and British upbringing have had. Fusing together his passion for grime, rap and afrobeat with a love for a good hook. With a self-assured musical style, his lyrics are as dynamic as his musical tastes, citing everyone from Fela Kuti and King Sunny Ade to 2Pac, Slick Rick and Dizzee Rascal as influences.

After a brief hiatus Afrikan Boy is back announcing his sophomore album is in the works. With the announcement, he released the Griot inspired song ‘LITW’. Shaping up to be an exciting year for the young MC who in his brief hiatus became a father for the second time and took on acting duties on his stage play ‘One Day I went to *idl’ running at the Ballahaus in Berlin Germany.

Stay tuned……The next chapter begins​


Chloe Martini

Unbelievably, female producers are still a rarity in 2017. 

But 23 year-old Producer/DJ Chloe Martini, raised in Warsaw and now based in London, loves nothing more than breaking music industry norms. 

 "I’ve always been happy to be individual -  I follow my own path in life and also in the music I produce.”

As a self-taught producer and musician, it was her huge remixes of tracks by Sia, Sinead Harnett, Anne-Marie, RÜFÜS, Janelle Monae and Pusha T that swiftly brought her onto the radar of established DJs and artists including Annie Mac and Snakehips, who she went on to support on tour. 

Chloe returned with her sophomore project ‘Never Twice The Same’ Spring 2017, featuring vocals from some of the UK’s hottest female artists including Anne-Marie, Chiara Hunter, Vanessa White and BB Diamond.

Crosa Rosa

Having been described as "Quite possibly the best three piece band in the country right now" by Gigwise and Drowned in Sound, Crosa Rosa is one of the UK's most promising up and coming acts. Having already played the likes of The Great Escape, Reading & Leeds, Focus Wales and having already been booked to play Zandari Festa with full support from PRS Foundation the band's future looks promising.

Marvin Powell

Marvin Powell has a wandering spirit.

The rising songwriter clutches his acoustic guitar, wringing out slender, spider-like tapestries of sound.

Resonating with meaning and warm emotion, his work recalls those early Bert Jansch records, or even some of Nick Drake's output.

Debut EP 'Salt' released on Skeleton Key Records, with the Liverpool songwriting piecing together an imposing introduction.

Sweetly organic, the soft delivery has a natural feel that echoes the plaintive introspection of the lyricism. Tune in now.

Rival Bones

Formed in North West England late 2014, RIVAL BONES are a raucous rock power duo consisting of James Whitehouse and Chris Thomason influenced by bands including Audioslave, QOTSA, DFA1979 & Rage Against The Machine.

Making their debut back in 2015 with the release of ‘You Know Who You Are’ RIVAL BONES began to receive airplay from BBC Introducing, Planet Rock, Team Rock and Real Rock Radio. Followed up by ‘Robot Girl’ and ‘Lost Along The Way’ in 2016, RIVAL BONES have began to establish themselves as one of the hottest rock bands to emerge from the North West in the last decade. 

Playing storming shows at the O2 Academy in Liverpool, The Kazimier, The Arts Club and a headlong gig for BBC Introducing at The Cavern in 2016, RIVAL BONES are a real force to be reckoned with.

Releasing their debut EP in May 2017, RIVAL BONES are ready to take the world by storm with there blistering riffs and pounding drums.

“The riffs are as contagious as the words, and the fills and breaks are the sort to make you start pounding the desk with your fists. The only issue I have is that the world has to wait to hear it"

“I struggled to believe I was only watching two people, the tracks sounded so anthemic, not many bands can pull off such a brutal sound...I certainly expect to be seeing these guys in bigger venues


VITO are a powerful indie/alt-rock foursome from Newcastle Upon Tyne. 

The group channel the genuine and unprocessed vibe of garage rock, whilst incorporating catchy guitar riffs, creating an explosive indie sound. 

The band have adopted a 'no frills' ethos, focussing on raw, dynamic performances. They have a flair for compelling lyrics to accompany their upbeat riffs, creating poignant messages through tracks that pack a punch. 

A stripped back UK Indie group, well matched to fans of: Catfish and the Bottlemen, The Strokes and Gaslight Anthem, with undertones of classic Brit-Pop.


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