Sound City are delighted to announce that applications are now open for artists to apply to showcase at MU:CON (26th - 28th September) and Zandari Festival (29th September, 30th September, 1st October), South Korea’s most important industry events.  


This is the third year that Sound City are taking artists over to MUCON and Zandari, which form the gateway to the exciting and rapidly developing Korean music market.  The trip has proven to be a success for the artists who have gone over in the previous two years with bookers who saw the artists having a combined audience reach of 3.2 million across markets including China, Korea, South Korea, Thailand, Mongolia, Russia, Germany, Spain, Serbia, Denmark.  To date, the Sound City Korea inititiative will unlock a total industry spend of $146k USD on the artists (the hub evaluation)

South Korea is a rapidly developing territory for music, with a thriving live music sector and a music subscription model which generates $139.6 million of revenue per year, accounting for 92.3% of all digital revenue and 53% of total trade revenue, according to the IFPI. This compares to $70 Million from both subscriptions and ad-supported streaming in the UK.

Taking place from 29th September, 30th September, 1st October, Zandari Festival and its conference focuses on the live and independent sector, with 200 emerging artists performing in 22 venues to 3,000 industry delegates and 15,000 music festival attendees.  

MUCON takes place from 26th - 28th September and showcases 150 artists to an industry audience of 3,000 industry at its conference.  It has a particular focus on publishing and sync licensing.

Sound City are inviting artists plus a member of their team to apply to perform at Zandari Festival and MUCON, including funding support to attend the showcases, until 6pm 24th July HERE. Artists should be based in England and include details of their current UK and international activity in their application as well as links to their music.

In 2015 and 2016, the Sound City Korea initiative saw Chelou, Hyde And Beast, Fizzy Blood, Natalie McCool, Johnny Sands, Tea Street Band, She Drew The Gun, I Set The Sea On Fire, Shakka, Elle Exxe, Atlas Wynd, Sugarmen and Coquin Migale all perform in South Korea

“We’ve always seen Shakka as an artist with global appeal, and the trip to Korea solidified that for us. The fact he connected with a crowd who don’t speak the same language was mindblowing and very encouraging.”

Nike Durosaro, manager, Shakka


Nick McDowell, Arts Council England, said:

"Arts Council England’s International Showcasing programme supports artists across all practices to reach and engage with new markets, new audiences and to showcase the wealth of British talent overseas. Now more than ever it is essential that British artists and musicians are supported in international activity. Sound City secured three years’ funding through the International Showcasing scheme to deliver activity in South Korea, a huge market for UK music, and largely untapped. This is an opportunity not just for emerging artists but also for managers and labels."

Nick McDowell, Director International and London, Arts Council England.


Zandari Festival Director, Yoon-Young Kong states: ‘We are delighted with the success of the partnership with Sound City so far and are excited to see it continue to develop with more excellent artists performing and being seen by Korean industry and music fans this year, there’s a real opportunity for them to create careers over here as Koreans love music from the UK.”

Yoon-Young Kong, Zandari Festival Director

In addition, Sound City are delighted to be working with Archipelago festival (9th - 13th October) and the British Council to offer artists showcasing at Zandari and MUCON the opportunity to extend their trip and to play in Jakarta, Indonesia. 

“We are extremely grateful to Arts Council England for their support in helping us to take English artists over to play in front of the incredible audiences and industry in Seoul and are delighted that the artists who have showcased to date have had so much success in forging their international export careers in Korea, and opening their gateways to Asia. We’re excited this year to partner with the newly established Archipelago Festival in Jakarta, led by an experienced team of promoters and look forward to some of the artists playing in Korea being able to go over and experience another enthusiastic and exciting audience.”

Rebecca Ayres, COO Sound City


The UK’s leading development agency, Generator and Yorkshire based label and development agency DMF Digital will assist Sound City in working with artists and businesses attending Zandari and MUCON. 

Sound City is the largest and most significant event of its kind in the UK.  Since 2008 they have delivered large-scale music festivals and conferences in Dubai, Norway and Australia. Since 2012 they have delivered an annual boutique version of Sound City in Brooklyn, New York. Their festivals and business initiatives have generated over £19 million for the UK business economy (Cobham Murphy Limited independent audited statistics).

Artists and businesses wishing to apply to attend Zandari and Sound City in Korea should send their application by 6pm on Monday 24th July CLICK HERE TO APPLY

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